What if the mobile apps provide a customized view to you and show you only what you need? That is always a demand by the busiest people who have the least time to surf through pages and a whole load of data to find what they need. They want their solutions instantly, hands-down, and as simple! Well, you ask it and Micro Apps have it. Micro Apps are no bulky, traditional mobile apps built by almost every other custom mobile app development company worldwide. These apps are the modest, optimized manifestations of large and complicated apps, and deliver single-functionality interface to the users. So the good part is- you focus on a specific problem and obtain a task-based solution without having to navigate through the entire app. Micro Apps are built using HTML and are accessible from both mobile and computer devices through a browser. You may consider a weather forecast app or Facebook Messenger for that matter which is specifically built to allow real-time chatting between users.
The concept holds a lot of importance for IT organizations who vie to furnish enterprise mobility services to the users. Their foremost challenge is to deliver the app functionality as quickly by deploying minimum resources and secondly, deliver extraordinary UX to instigate espousal. They believe, rather than taking up huge projects to develop multi-functionality enterprise mobile apps, micro apps focus on building targeted section of functionality in an application. Hence, more companies are reevaluating their mobile app strategy and capitalizing on micro apps to maintain a firm stand in the consumer market. Here’s why the concept of the micro app is skyrocketing and the companies are joining the bandwagon.
- Mobile Apps Have Become Onerous
As mobile technologies advance, mobile app developers develop bulky and intricate applications based on tools used for company branding and ideas acquired from customer interaction. Many times, an organization ultimately lands up building a mobile app as a compact version of its website. Since enterprises refuse to minimize the functionalities for better usability, they develop large mobile apps that occupy considerable storage space and phone resources to run efficiently. This results in customers complaining about the increased loading time and difficult navigation of such apps wherein they are unable to access exactly what they want in just a few clicks.
- Rising Production Costs of Mobile Apps
In the process of competing against larger organizations, smaller companies end up investing all of their capital in developing unfeasible and complicated mobile applications which hardly finish. As a result, many possibly useful apps lose out on the opportunity to feature in various app stores as the company’s budget falls short of high production costs.
- Users Demand a Facile Experience
Users, generally, do not like browsing the whole app as in the case of websites. They want an app that offers quick, specific solution to their targeted problem which can save their time and effort spent on performing the same task on the website. And there is where the mobile apps fail to impress users. Mobile apps are built elaborately; having splash screens, menus, and separate sections where users lose more time than they anticipate accessing what they really want.
Micro apps gain an inclination here as they solve all the above-mentioned issues easily. These micro apps are light in size, minimize usage of phone resources, and give greater control to the users to access exactly what they want, without any trouble. Users can enjoy a customized version of the micro app by integrating it in mobile device and computer system, letting them switch from one interface to another in an easy and flawless way. Therefore, micro apps stand as a strong competitor against the mobile apps and may soon be a makeshift of the same. The novel approach will give a fresh lease of life to the companies to redefine their branding and customer retention strategies, and amplify their scope in an effective manner.